Inbound Marketing

Are you finding that your marketing efforts aren’t as effective as they once were? Or do you just need another channel to find new business?

Inbound marketing is about attracting potential clients who have self-selected themselves. Let me explain….

If you’re running a direct marketing campaign, you may send only to a select group that you think might want your product or service. With inbound, you are attracting prospects who are actively looking for solutions somewhere along your sales cycle or, as Hubspot explains it, the buyer’s journey.

illustration of awareness consideration decision stages of purchases along with the content that supports them.

If someone searches for your product or service on Google, which they are no matter whether you are manufacturing products for the aerospace industry or managed care services for seniors, you want to show up front and center and have compelling content that compels the lead to learn more about you.

The Inbound Methodology

The inbound methodology can be best described as the process of turning strangers into leads, leads into customers, and customers into brand promoters. There are four stages in this process, each requiring a different approach.

the buyers journey with supporting marketing activities

The Power of Inbound

61% of global Internet users research products online.

B2B marketers that use blogs receive 67% more leads than those that do not.

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.

SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.

You Caught My Attention, What’s Next?

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