Are you finding that your marketing efforts aren’t as effective as they once were? Or do you just need another channel to find new business?
Inbound marketing is about attracting potential clients who have self-selected themselves. Let me explain….
If you’re running a direct marketing campaign, you may send only to a select group that you think might want your product or service. With inbound, you are attracting prospects who are actively looking for solutions somewhere along your sales cycle or, as Hubspot explains it, the buyer’s journey.