HubSpot and Omnisend are both well-known marketing automation platforms that help businesses manage campaigns, automate repetitive tasks, and collect customer data. While they share some overlapping capabilities—particularly around email marketing—the two platforms are built for very different use cases.
Last updated: December 20, 2025
In this guide, we’ll compare HubSpot vs Omnisend, focusing on where they overlap, where they diverge, and how to decide which platform best supports your business goals.
What Companies Are Best Suited for HubSpot?
HubSpot is a CRM-first customer platform designed to unify marketing, sales, service, content, and data on a single shared database. It’s built to scale—from small teams just getting started to sophisticated organizations with multiple departments.
HubSpot is typically a strong fit for:
- SMB and mid-market B2B companies focused on long-term growth
- Teams that want marketing automation tightly connected to CRM pipelines and lifecycle reporting
- Organizations that need more than email—such as landing pages, forms, reporting, attribution, and sales handoff
- Businesses that want one platform to grow into rather than stitching together multiple tools
HubSpot offers a free starting point and expands through paid tiers as your needs for automation, segmentation, reporting, and governance increase.
Overview of Omnisend
Omnisend is a marketing automation platform built primarily for ecommerce. Its core strength is helping online retailers communicate with customers across email, SMS, web push notifications, and onsite forms.
Omnisend is commonly chosen by:
- Ecommerce brands running email- and SMS-driven revenue campaigns
- Teams using platforms like Shopify, BigCommerce, or WooCommerce
- Businesses focused on promotions, abandoned cart flows, and post-purchase messaging
Omnisend integrates deeply with ecommerce platforms and focuses on transactional and promotional messaging rather than full-funnel CRM or sales process management.
Where HubSpot and Omnisend Overlap (and Where They Don’t)
Both platforms offer email marketing and automation—but the overlap mostly ends there. The biggest difference is scope.
Email marketing & automation
Both platforms support automated email campaigns, segmentation, and performance reporting. Omnisend shines in ecommerce-specific automation (cart abandonment, order confirmations). HubSpot shines in multi-stage lifecycle automation tied to CRM data.
Segmentation & personalization
Both platforms allow segmentation, but HubSpot’s segmentation extends across marketing, sales, service, and CRM lifecycle stages. Omnisend’s segmentation is primarily purchase- and behavior-driven within an ecommerce context.
Lead nurturing & sales alignment
HubSpot includes native lead nurturing, lead scoring, and sales handoff tools. Omnisend does not aim to manage sales pipelines or B2B lead qualification.
Reporting & analytics
Both platforms provide campaign reporting. HubSpot goes deeper with lifecycle, pipeline, attribution, and revenue reporting—especially for B2B or complex buying journeys.
Feature Comparison: HubSpot vs Omnisend
| Category | HubSpot | Omnisend |
|---|---|---|
| Primary focus | CRM-first marketing, sales, and service platform | Ecommerce-focused email & SMS marketing automation |
| Free starting option | Yes (free CRM tools available) | Yes (limited free plan) |
| Email marketing | Yes | Yes |
| SMS marketing | Via add-ons / integrations | Native core feature |
| Landing pages & forms | Yes (native) | Yes (primarily ecommerce-focused forms) |
| Lead nurturing & scoring | Yes | No (purchase-focused automation instead) |
| CRM included | Yes | Basic contact management only |
| Sales pipeline tools | Yes | No |
| Reporting depth | Strong lifecycle and revenue reporting | Campaign and ecommerce performance reporting |
| Best fit | B2B and complex customer journeys | Ecommerce brands and online retailers |
Pricing Comparison (High-Level)
Both platforms offer free plans, but pricing models differ significantly.
HubSpot pricing scales by product (Marketing Hub, Sales Hub, etc.), feature tier, and usage (such as marketing contacts). This allows businesses to start free and grow into more advanced automation, reporting, and governance.
Omnisend pricing is primarily based on the number of contacts and messaging volume (email/SMS). Entry pricing is generally lower than HubSpot, but functionality is narrower and focused almost entirely on ecommerce marketing.
As a rule of thumb: HubSpot typically costs more but replaces multiple tools. Omnisend is more affordable when you only need ecommerce messaging.
Onboarding and Training
HubSpot is known for extensive enablement resources, including documentation, videos, certifications, and structured onboarding options depending on your plan. Many teams can self-onboard successfully, while others choose guided onboarding or a certified partner.
Omnisend also offers onboarding resources and documentation, but its training is generally lighter and focused on ecommerce campaign execution rather than full-funnel strategy.
Migration Options
Migrating to HubSpot typically involves more than importing contacts—it often includes rebuilding automation, forms, landing pages, reporting, and CRM structure. HubSpot provides native tools and optional paid services to support this process.
For more complex migrations, many businesses work with certified partners like No Bounds Digital to ensure data cleanliness, automation accuracy, and long-term scalability.
Customer Service Experience
Both platforms provide support and documentation, but availability varies by plan.
- HubSpot offers chat, email, and phone support depending on subscription tier, along with a robust knowledge base and community.
- Omnisend provides chat and email support and a help center, but does not offer phone support.
Conclusion: HubSpot vs Omnisend
If you’re an ecommerce business focused on email and SMS-driven revenue, Omnisend can be a strong, cost-effective choice.
If you need a scalable CRM-first platform that supports marketing, sales, service, reporting, and complex customer journeys, HubSpot is typically the better long-term investment.
The right choice depends on your business model, team structure, and growth plans. If you’re unsure, mapping your full customer journey—from first interaction to repeat purchase or renewal—will usually make the decision clear.
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