Case Study
Search Engine Optimization for Resinwerks Led to a Monumental Increase in Organic Traffic, New Sessions and Contacts
Challenge
Resinwerks is a company that manufactures resinous floor coatings. While Resinwerks’ products are easy to use and some of their systems are suitable for do-it-yourself applications, their primary driver of revenue and repeat business are contractors.
Strategically, Resinwerks knew they needed to invest in their website and its optimization to provide an online experience tailored to contractors. No Bounds Digital not only built a website focused on addressing the needs of contractors who are interested in learning more about Resinwerks’ products, the technical “under the hood” optimization resulted in more website traffic and leads because the website is fast, mobile responsive, and rich with targeted keywords.
Solution
No Bounds Digital designed and developed a new web experience for the Resinwerks.
Together with the client, we audited their content, identified organizational and material changes and implemented a design that reflects the company’s desired look and feel. After the website was designed and developed it was analyzed by our Search Engine Optimization specialists and the SEO strategy was put in place.
No Bounds Digital implemented the technical optimization - which led to optimum mobile experience and all the core web vitals to pass. After technical optimization, we focused on the on-page optimization by focusing on optimizing the pages with the long and short tail “money” keywords - and the results can be seen even today.
Results
Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. It is a ranking factor in Google’s search engine algorithm based on largest page (LCP), first input delay (FID), and cumulative layout shift (CLS). To pass core web vitals, a website must have an average of less than 2.5 seconds for LCP, less than a 100 ms for FID, and less than .1 CLS. No Bounds Digital achieved these benchmarks with the HubSpot CMS.
The organic traffic increased since the launch:
The number of new visitors also increased:
And most importantly, the number of contacts and contractor leads have consistently
increased:
And the user experience and aesthetic improvements speak for themselves. See below screenshots.
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