Transforming Operations with HubSpot: A Multi-Hub Implementation for Naked Development

Challenge

Naked Development—a creative digital agency focused on app design and development—faced significant operational inefficiencies due to disconnected systems and fragmented data. With marketing, sales, development, and client services each relying on their own isolated tools, the company struggled to maintain visibility and consistency across the customer journey.

Before partnering with No Bounds Digital, Naked Development encountered several core challenges:

• Data silos across departments resulted in inconsistent information, duplicate effort, and limited insight into performance.

• Manual processes for lead nurturing, deal tracking, client onboarding, and project communication slowed down operations and increased the risk of errors.

• Limited cross-departmental collaboration made it difficult to maintain a smooth handoff between marketing, sales, and delivery teams.

• A disconnected tech stack—including tools like Demio, Clickfunnels, Proposify, QuickBooks, and Zoom Webinars—required time-consuming workarounds and prevented centralized reporting.

• Lack of scalable automation hindered the agency’s ability to grow without significantly increasing administrative workload.

Naked Development needed more than a CRM implementation—they required a fully unified, scalable system to centralize data, streamline operations, and support a seamless customer experience from first touch to project delivery.