Case Study

Accelerating Digital Growth for Cognate BioServices with HubSpot

Marketing Hub • Sales Hub • Content Hub • Data Hub

Challenge

Cognate BioServices, a leading contract development and manufacturing organization (CDMO) in the cell and gene therapy industry, was in the process of building and scaling its marketing operations. The company had recently adopted Salesforce and was looking to establish a more sophisticated digital marketing infrastructure that could support lead generation, website management, contact segmentation, marketing automation, and paid advertising initiatives.

As the marketing team expanded its efforts, Cognate needed a platform that could unify marketing activities, improve lead tracking, and provide greater visibility into campaign performance. The team also wanted to launch and optimize Google Ads campaigns, improve website functionality, implement smart forms, and create more effective contact segmentation strategies. Additionally, Cognate was evaluating ways to support affiliated organizations through HubSpot while maintaining operational efficiency.

Solution

No Bounds Digital partnered with Cognate BioServices to design and implement a scalable HubSpot ecosystem that aligned with the company's growth objectives. Working closely with Cognate's marketing leadership, No Bounds Digital provided strategic guidance on HubSpot architecture, marketing automation, CRM integration considerations, and digital marketing best practices.

Key initiatives included:

Development of a HubSpot implementation roadmap that aligned marketing and sales processes.
Consultation on Google Ads strategy and campaign development to support lead generation efforts.
Creation and optimization of smart forms to improve lead capture and data collection.
Implementation of contact segmentation strategies using HubSpot lists and automation tools.
Guidance on GDPR-compliant marketing practices and contact management processes.
Support for website development and CMS optimization within HubSpot.
Recommendations for integrating marketing systems with Salesforce and other business applications.
Strategic consulting related to managing multiple brands and organizations within HubSpot environments.

Throughout the engagement, No Bounds Digital acted as an extension of Cognate's marketing team, helping evaluate technical options, troubleshoot implementation challenges, and maximize the value of the company's HubSpot investment.

Results

By leveraging HubSpot and the expertise of No Bounds Digital, Cognate BioServices established a stronger foundation for scalable digital marketing and lead management.

Results included:

Centralized marketing operations within HubSpot.
Improved lead capture through optimized forms and website experiences.
Enhanced audience segmentation capabilities for more targeted marketing campaigns.
Greater visibility into marketing performance and contact engagement.
Streamlined processes for managing website content and digital assets.
Improved readiness for future Salesforce and third-party system integrations.
Increased efficiency for the marketing team through automation and standardized workflows.

While specific performance metrics were not publicly documented, the engagement positioned Cognate to scale marketing initiatives more effectively while supporting future business growth and expansion opportunities.

Conclusion

As Cognate BioServices expanded its marketing capabilities, it needed a technology and strategy partner that could help transform complex requirements into a scalable digital marketing ecosystem. No Bounds Digital delivered strategic HubSpot consulting, implementation guidance, marketing automation expertise, and ongoing support that empowered Cognate to build a stronger foundation for growth.

No Bounds Digital specializes in helping B2B organizations maximize the value of HubSpot through CRM strategy, marketing automation, website development, system integrations, and digital growth initiatives. By combining technical expertise with practical business strategy, No Bounds Digital helps organizations like Cognate BioServices create connected customer experiences and scalable revenue operations that support long-term success.