Challenge
Conesa Legal, an international law firm focused on connecting legal professionals across borders, needed to enhance its HubSpot CMS-powered attorney directory experience. The firm envisioned a platform where clients and member firms could quickly identify legal professionals based on specific criteria, including language capabilities, specialties, geographic location, and law firm affiliation.
While a search tool already existed within the directory, it lacked the advanced filtering and user experience needed to support an international legal network. Users had difficulty narrowing results efficiently, and the search experience did not adequately showcase the breadth of expertise available across the firm's professional database. Conesa Legal engaged No Bounds Digital to transform the directory into a more powerful and intuitive resource for clients and legal partners worldwide.
Solution
No Bounds Digital worked closely with Conesa Legal to define and implement a series of custom enhancements within HubSpot CMS that significantly improved the functionality and usability of the attorney directory.
The project included:
- Development of a multi-select language filter, allowing users to search for legal professionals based on one or more spoken languages.
- Expansion of the directory's search capabilities to surface all professional specialties associated with each attorney, making expertise more visible and searchable.
- Creation of enhanced location filtering, enabling users to search by city or country while displaying country information prominently within search results.
- Modification of search criteria to emphasize law firm names rather than attorney surnames when appropriate, improving discoverability for users seeking specific firms.
- Implementation of strategic calls-to-action (CTAs) that guided visitors toward additional resources and key pages throughout the website.
- Optimization of the overall user experience within HubSpot CMS, ensuring that search results were more relevant, easier to navigate, and better aligned with the firm's international growth strategy.
Throughout the engagement, No Bounds Digital collaborated directly with Conesa Legal's team to validate requirements, refine functionality, and ensure that every enhancement could be successfully integrated into their existing HubSpot environment.
Results
The upgraded directory delivered a more sophisticated and user-friendly search experience for both prospective clients and member firms.
Key outcomes included:
- Improved discoverability of attorneys through advanced filtering options.
- Increased visibility of multilingual legal professionals and specialized practice areas.
- Faster and more accurate search experiences for users seeking legal expertise across multiple countries.
- Enhanced engagement through strategically placed CTAs that directed visitors to relevant content and next-step actions.
- A scalable HubSpot CMS solution capable of supporting the continued growth of Conesa Legal's international legal network.
While specific analytics were not available, organizations implementing advanced search and filtering experiences commonly experience improvements in user engagement, directory usage, and lead generation due to reduced search friction and improved content discoverability.
Conclusion
Conesa Legal required more than a standard website directory—it needed a powerful digital platform capable of connecting legal professionals and clients across international markets. By leveraging HubSpot CMS and custom development expertise, No Bounds Digital delivered a more intelligent, flexible, and user-friendly attorney search experience that supports the firm's global collaboration goals.
No Bounds Digital specializes in helping organizations maximize the value of HubSpot through custom development, CMS solutions, integrations, automation, and user experience enhancements. Whether building advanced search functionality, streamlining business processes, or creating scalable digital experiences, No Bounds Digital helps organizations transform HubSpot into a platform that drives measurable business growth.
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