Case Study

Turning Water Savings Innovation Into a Scalable Digital Sales Engine

Marketing Hub • Content Hub • Commerce Hub

Challenge

The Water Scrooge helps property owners, landlords, and facility operators reduce water waste through innovative water-saving technologies. As the business expanded its product offerings, it needed a more effective way to present and sell solutions online while improving operational efficiency inside HubSpot.

The company faced several challenges:

New product lines needed to be launched and organized for online purchasing.
Existing product pricing required updates across a growing catalog.
Website content needed to better communicate the value of key offerings, including a new Toilet Replacement Program.
Marketing contacts and customer data required cleanup and enrichment to improve database quality.
Follow-up processes for ecommerce purchases, abandoned carts, canceled orders, and missed meetings were largely manual and difficult to scale.
HubSpot workflows required review and optimization to ensure contacts were receiving the right communications at the right time.

The Water Scrooge wanted a practical solution that would improve both the customer buying experience and internal operational efficiency.

Solution

No Bounds Digital partnered with The Water Scrooge to modernize its digital sales and marketing infrastructure through a combination of website enhancements, ecommerce improvements, and HubSpot automation.

The engagement included:

Website and Ecommerce Enhancements

No Bounds Digital created and launched a dedicated Toilet Replacement Program page designed to clearly communicate the business value of water-efficient toilet upgrades and leak-prevention technology. The page was structured to educate property owners while driving inquiries and conversions.

The team also expanded the company's online product catalog by building and publishing new bundled Evolve product offerings. Product information, images, descriptions, and storefront presentation were organized to support a more intuitive purchasing experience. Additional pricing updates were implemented across the existing catalog to ensure consistency and accuracy.

As the project evolved, No Bounds Digital helped launch new Evolve product pages, improve website navigation, introduce stronger product categorization, and enhance calls-to-action that guided visitors toward savings analysis and purchasing opportunities.

HubSpot Data Quality Improvements

To improve marketing performance and reporting accuracy, No Bounds Digital cleaned and optimized the HubSpot database by:

Converting inactive contacts to non-marketing status
Removing obvious spam records
Addressing hard-bounced and unsubscribed contacts
Configuring HubSpot AI enrichment to improve contact completeness

These improvements created a healthier CRM foundation while helping control marketing-contact costs.

Sales and Marketing Automation

No Bounds Digital designed and implemented a series of HubSpot automations to streamline customer engagement.

This included:

A missed meeting and no-show follow-up sequence
Automated rescheduling communications
Ecommerce workflows for abandoned carts
Purchase follow-up automations
Canceled order recovery workflows
Upsell and cross-sell nurturing campaigns

The team also reviewed existing workflows and email delivery issues, identifying opportunities to improve automation reliability and customer communication.

Results

While this project focused primarily on implementation and infrastructure rather than a long-term performance engagement, The Water Scrooge achieved several immediate operational benefits:

Expanded online revenue opportunities through the launch of new product bundles and ecommerce offerings.
Improved customer experience with clearer product presentation and simplified purchasing paths.
Reduced manual administrative work through automated follow-up and ecommerce communications.
Increased CRM data quality through contact cleanup and AI-powered enrichment.
Established scalable marketing and sales processes capable of supporting future growth.
Improved visibility of key water-saving solutions through new website content and strategic calls-to-action.

The combined result was a stronger digital foundation that positioned The Water Scrooge to better educate prospects, convert visitors into customers, and manage growth more efficiently.

Conclusion

The Water Scrooge had a clear vision: make it easier for property owners to discover, understand, and purchase water-saving solutions while reducing the operational burden of managing customer communications. No Bounds Digital delivered a practical combination of website development, ecommerce optimization, CRM cleanup, and HubSpot automation that helped transform that vision into a scalable system.

As a Diamond HubSpot Solutions Partner, No Bounds Digital specializes in complex HubSpot implementations, automation strategy, CRM optimization, ecommerce integrations, and digital growth initiatives. By combining technical expertise with business process design, No Bounds Digital helps organizations build systems that improve efficiency, enhance customer experiences, and support long-term growth.